Phil Rust · writer, builder, technologist
Technology that helps people become more fully themselves.
I write about AI adoption, organisational maturity, and what it takes to build technology that activates human contribution rather than erasing it.
Recent essays
Focus
The Metaphor That Was Not Carrying Its Weight
Two days of rebuilding the site after a piece of gentle feedback landed.
Focus
The Embodiment Turn: When Robots Stopped Being Demos
A fortnightly synthesis of AI strategy, healthcare technology, and transformation signals for practitioners navigating the human side of change.
Focus
The Return of the Thin Stack: Software in the Age of AI Synthesis
We traded machine efficiency for developer speed. Now that AI writes the code, it is time to buy back the bare metal.